2008年4月2日 星期三

LANCHESTER STRATEGY

The parks of Munich

2008年4月 2日 戴久永教授來訪 談到他20年前參加EOQC的年會
到過此城 該城還將Hitler的某處"公地"還原成公園
我說應該可以找出
不過WikiEnglish項目雖有Parks 等 卻沒找到

In “2001: A Space Odyssey” (1968), which he co-wrote with Stanley Kubrick, ape-man evolved into Star Child.

His epitaph for himself would have well suited man as he wanted him to be. “He never grew up; but he never stopped growing.”

我向他提到 Frederick William Lancaster 在第一次世界戰爭戰機作品 Aircraft in Warfare 就是OR之先軀
born Oct. 23, 1868, London, Eng.
died March 8, 1946, Birmingham, Warwickshire

English automobile and aeronautics pioneer who built the first British automobile (1896).

In 1891, after attending Hartley University College (now the University of Southampton) and the National School of Science, Lanchester went to work for a gas-engine works in Birmingham. During his employment at the firm he improved its products…

說來有趣 這本書台灣的徐氏基金會在30多年前有翻譯

Marketing

Lancaster Strategy: Introduction LANCHESTER STRATEGY : An Introduction Volume 1
by Nobuo Taoka
ISBN-10 : 1573210099
ISBN-13 : 9781573210096
Price : A$39.95
format pb published 1972/1997
Please send copies of this title.

The first edition of this book was published in 1972 in Japan, the text of the 1978 edition was used as the source material for this latest English language edition.

This book is based on the work of Frederick William Lancaster who was born in London in 1865. He began research in aeronautics in 1892 and was awarded the Guggenheim gold medal for aeronautics in 1931.

In 1895 he designed and built the first petrol car in England. He founded the Lanchester car company and consulted with Daimler and Wolsley car companies.

His work Aircraft in Warfare was published in 1916, leading to significant developments in military and marketing strategy. His equations of combat are taught today in military colleges. He is recognised by the annual Lancaster Prize awarded by the Operations Research Society.

"Widely practiced in Japan, but understood by only a handful of business leaders in the rest of the world, the Lancaster Strategy is speeding around the globe because it defines how to be a winner in the global marketplace.

If you want to understand the new economy, this book could be your most important purchase of the decade."
—Ted Lewis, PhD, author of The Friction Free Economy

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