《華爾街日報》希望憑藉該雜誌吸引包括奢侈品和旅遊行業在內的廣告客戶﹐進而提升其消費類廣告收入。新雜誌擬于明年9月面市﹐屆時它將與《華爾街日報》週六版一起遞送。讀者也可從網上免費瀏覽該雜誌﹐其內容將放在《華爾街日報》網絡版的收費區之外。
發行該雜誌的計劃是在上週道瓊斯公司高管與新東家新聞集團(News Corp.)首席執行長兼董事長魯珀特•默多克(Rupert Murdoch)進行會晤時敲定的。
自《華爾街日報》兩年前推出週六版以來﹐其生活版面一直以“追求”為標題﹐然而上週它卻以與週五版一樣的“週末刊”標題取而代之。
《華爾街日報》尚未任命新雜誌編輯﹐不過該報的財富報導記者、同時也是介紹富人生活方式的《富人國》(Richistan)一書作者羅伯特•弗蘭克(Robert Frank)深度參與了這份雜誌的構思﹐因此預計他將在其中擔任高級職務。
Richistan : A Journey through the American Wealth Boom and the Lives of the New Rich-US-ISBN:9780307339263 (Hard cover book)
Frank, Robert /Publisher:Crown Pub Published 2007/06
Baker&Taylor
Table of Contents
Introduction The Birth of a Nation 1 (12)
Butler Boot Camp 13 (24)
Housetraining the New Rich
The Third Wave 37 (16)
The Era of the Instapreneur
Making It 53 (12)
Ed Bazinet, King of the Ceramic Village
Living It 65 (16)
Time Blixseth
Losing It 81 (14)
Pete Musser
Barbarians in the Ballroom 95 (26)
Vew Money vs. Old
Size Really Does Matter 121(36)
``My Boat Is Bigger Than Your Boat''
Performance Philanthropy 157(24)
Giving for Results
Move Over Christian Coalition 181(22)
The New Political Kingmakers
Worried Wealth 203(16)
The Trouble with Money
Aristokids 219(20)
We'll Always Hake Paris
The Wealth Gap and the Future of Richistan 239(12)
Notes 251(10)
Acknowledgments 261(4)
Index 265
Why Richistan? Why Now?
Today marks the release of my book Richistan, so I thought I’d answer two questions many of you have emailed me over the past few weeks: “What’s with the title?” and “What’s so new about the rich getting richer?”
The words stuck with me. The wealthy weren’t just getting wealthier — they were forming their own virtual country. They were wealthier than most nations, with the top 1% controlling $17 trillion in wealth. And they were increasingly building a self-contained world, with its own health-care system (concierge doctors), travel system (private jets, destination clubs) and language. (”Who’s your household manager?”) They had created their own breakaway republic — one I called Richistan.
As a former foreign correspondent, I decided to cover Richistan just as I would cover another country. I wouldn’t judge the rich as heroes or villains, any more than I would judge Indonesians when covering Indonesia. My job would simply be to tell the reader what their world is like and what’s happening there.
Why now? As the chart over there on the right shows, never before have so many Americans become so rich so quickly. The number of millionaire households at every level ($1 million, $10 million, $100 million) has more than doubled over the past decade. And there are no signs that the wealth explosion will slow.
The real story behind all this wealth, however, isn’t in the numbers. It’s in the people, and how they’re changing the culture and character of wealth in America. Richistan is largely about a country in flux — one in which Old Money is being shoved aside by self-made entrepreneurs, philanthropy is changing from passive check-writing to “high-engagement philanthropy,” and the progressive new rich are changing the politics of wealth. Most of all, Richistan is about the entertaining way that today’s rich are making, spending, donating and living with their wealth. (Like the guy in my book who has a house staff of 105 people.)
Yes, the rich have been getting richer for ages. But increasingly, Richistan is driving our economy, our culture and our spending habits. Or, as John Kenneth Galbraith once said, “Of all the classes, the wealthy are the most noticed and the least studied.”
I hope Richistan will help advance that study — and provide some fun stories along the way.
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