A New World in Publishing
Popular 'Solar System' App Is Turned Into Printed Book, but Will Both Sell?
BY JEFFREY A. TRACHTENBERG
Last year, Black Dog & Leventhal Publishers Inc. learned that a popular iPad application based on a book could drive sales of both. Now the publisher will see whether the reverse works: a book based on an iPad app.
Black Dog this month published the print book "Solar System: A Visual Exploration of the Planets, Moons, and Other Heavenly Bodies that Orbit Our Sun" by Marcus Chown. The 224-page book, priced at $29.95, is filled with space photos and graphics that track the planets as well as asteroids and comets.
It was originally published as ...
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