2018年6月20日 星期三

我與 Harvard Business Review (HBR) Magazine




紀念 劉振、高禩瑾兩位恩師 鍾漢清
https://www.youtube.com/watch?v=Pwy_yVEjqLw&t=35s



高禩瑾院長在1972年的【工業管理】課程引我去讀Harvard Business School 的 Case Study 和HBR的文章。
80年代初,開始就業,也開始讀HBR。
80年代中,高禩瑾先生在美國過世。台灣的書,含幾年的HBR,就捐給 中華民國品質管制學會。
我約1988年自己開始訂HBR幾年,其中還重複扣款,記支票還我,我去哈佛大學時,還想去兌換。
我喜歡Theodore Levitt 等教授主編的( was an American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who.....)HBR,品質控制得很好。
後來,HBR將雙月刊改成月刊,我認品質大降。



Wikipedia

Background[edit]

Early days[edit]

Harvard Business Review began in 1922 as a magazine for Harvard Business School. Founded under the auspices of Dean Wallace Donham, HBR was meant to be more than just a typical school publication. "The paper [HBR] is intended to be the highest type of business journal that we can make it, and for use by the student and the business man. It is not a school paper," Donham wrote. Initially, HBR's focus was on macroeconomic trends, as well as on important developments within specific industries.
Following World War IIHBR emphasized the cutting-edge management techniques that were developed in large corporations, like General Motors, during that time period. Over the next three decades, the magazine continued to refine its focus on general management issues that affect business leaders, billing itself as the "magazine for decision makers." Prominent articles published during this period include "Marketing Myopia" by Theodore Levittand "Barriers and Gateways to Communication" by Carl R. Rogers and Fritz J. Roethlisberger.

1980s through 2009[edit]

In the 1980s, Theodore Levitt became the editor of Harvard Business Review and changed the magazine to make it more accessible to general audiences. Articles were shortened and the scope of the magazine was expanded to include a wider range of topics. In 1994, Harvard Business School formed Harvard Business Publishing (HBP) as an independent entity. Between 2006 and 2008, HBP went through several reorganizations but finally settled into the three market-facing groups that exist today: Higher Education, which distributes cases, articles, and book chapters for business education materials; Corporate Learning, which provides standardized on-line and tailored off-line leadership development courses; and Harvard Business Review Group, which publishes Harvard Business Review magazine and its web counterpart (HBR.org), and publishes books (Harvard Business Review Press).

Redesign[edit]

In 2009, HBR brought on Adi Ignatius, the former deputy managing editor of Time magazine, to be its editor-in-chief. Ignatius oversees all editorial operations for Harvard Business Review Group. At the time that Ignatius was hired, the U.S. was going through an economic recession, but HBR was not covering the topic. "The world was desperate for new approaches. Business-as-usual was not a credible response," Ignatius has recalled.
As a result, Ignatius realigned HBR's focus and goals to make sure that it "delivers information in the zeitgeist that our readers are living in." HBR continues to emphasize research-based, academic pieces that would help readers improve their companies and further their careers, but it broadened its audience and improved reach and impact by including more contemporary topics.
As part of the redesigned magazine, Ignatius also led the charge to integrate the print and digital divisions more closely, and gave each edition of HBR a distinct theme and personality, as opposed to being a collection of academically superlative, yet mostly unrelated articles.

https://en.wikipedia.org/wiki/Harvard_Business_Review




哈佛商業評論(英文:Harvard Business Review;簡稱:HBR)是自1922年起,由哈佛商學院集結專家、教授,針對管理事務的研究而出版的專業雜誌。HBR是一份專門提供予專業經理人及工商管理者參考的月刊,其主要讀者群是產業領袖、學者、高階管理者及管理顧問等。
HBR除了集結管理學學者的綜合評論,也經常為其他管理學界的著名思想家,如克雷頓‧克里斯汀生彼得·杜拉克麥可·波特羅莎貝·摩絲·肯特蓋瑞‧哈默爾普哈拉羅柏特·科普朗雪佛等發表專業管理評論。與管理學和商業概念有關的商業術語,如平衡計分卡核心競爭力策略意圖企業流程再造全球化行銷短視玻璃天花板等通用於全球的商業詞彙和概念均經由HBR專文介紹。
目前哈佛商業評論在全球有250,000本的發行量、11個版本的授權,包括兩種中文版、德文版、波蘭文版、匈牙利文版[2]、巴西文版(葡萄牙文),及一種發行於南亞(印度)的英文版。這份雜誌由哈佛商學院所獨立編輯、於各學者完成其相關企業或個案研究後即發表於HBR,其目的是使著者的新文章與出版時間性因趨近而增加其參考價值。
《哈佛商業評論》簡體中文版於2002年進入中國。2012年7月,財訊傳媒(SEEC)推出全新的《哈佛商業評論》簡體中文版(英文:Harvard Business Review China;簡稱:HBRC)。
《哈佛商業評論》全球繁體中文版於2000年代由資訊傳真在台灣創刊。2006年9月1日,《哈佛商業評論》全球繁體中文版由天下文化繼續出刊,王力行擔任總編輯,張玉文擔任執行總編輯[3]



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