哈佛行銷法則 台北:中國生產力中心1987/1989 三刷
這是本四年的個案研究集之結晶
作者以社會心理學學生的角度 探討行銷這專業"想得多(美) 做得少"的大頭症
可惜中文未將重要的附錄疼個案法的優缺點) 注解和索引
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- "Value Above Cost
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