"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants." ―from OGILVY ON ADVERTISING by David Ogilvy
也許是三十幾年前，某次美國歸台的飛機上，讀此書：許多自傳部分.....文字、故事，都有魅力！
(現在資訊發達，此詩中的名人，都可找到資料。如附錄)
天天都可從名人學習 You Missed A Great Meeting
(by Richard Kerr.
續‧アメリカの心
東京:學生社1990
第41首, pp.108-09)
天天都可從名人學習 You Missed A Great Meeting
(by Richard Kerr.
續‧アメリカの心
東京:學生社1990
第41首, pp.108-09)
You Missed A
Great Meeting
Great Meeting
It was
Celebrity day
Yesterday.
David Ogilvy was
Busy re-writing his
famous headline
(”At Sixty Miles an
Hour, the Loudest Noise
In This New Rolls-Royce
Comes from the Electric
Clock). Rolls now has
a digital clock that
is silent.
Helen Gurley Brown
Was giving advice to
Young women.
Ben Franklin was giving
advice to young men.
Hilter was discussing
lies.
Jack Nicklaus was
discussing other
kinds of lies.
Milton Friedman was
discussing dollars.
William Safire was
having trouble with an
immigrant who wanted
to know how to
pronounce “though, bough,
cough and dough.”
Fortunately for
you and for all
Americans, it’s
celebrity day every
day…
at your public library.
David Ogilvy (businessman) - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/David_Ogilvy_(businessman)
David Mackenzie Ogilvy, CBE, (23 June 1911 – 21 July 1999), was an advertising executive. He is widely hailed as "The Father of Advertising." In 1962, Time ...
Helen Gurley Brown - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Helen_Gurley_Brown
Helen Gurley Brown (February 18, 1922 – August 13, 2012) was an American author, publisher, and businesswoman. She was the editor-in-chief of Cosmopolitan magazine for 32 years....
en.wikipedia.org/wiki/Helen_Gurley_Brown
Helen Gurley Brown (February 18, 1922 – August 13, 2012) was an American author, publisher, and businesswoman. She was the editor-in-chief of Cosmopolitan magazine for 32 years....
富蘭克林
Benjamin Franklin - Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Benjamin_Franklin
Benjamin Franklin (January 17, 1706 [O.S. January 6, 1705] – April 17, 1790) was one of the Founding Fathers of the United States. A noted polymath, Franklin ...
Benjamin Franklin - Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Benjamin_Franklin
Benjamin Franklin (January 17, 1706 [O.S. January 6, 1705] – April 17, 1790) was one of the Founding Fathers of the United States. A noted polymath, Franklin ...
Hilter 希特勒
Jack Nicklaus - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Jack_Nicklaus
Jack William Nicklaus (born January 21, 1940), nicknamed "The Golden Bear", is an American professional golfer. He is widely regarded as the most ...
Milton Friedman - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Milton_Friedman
Milton Friedman (July 31, 1912 – November 16, 2006) was an American economist, statistician, and writer who taught at the University of Chicago for more than ...
William Safire - Wikipedia, the free encyclopedia
1929-2009
William Lewis Safire was an American author, columnist, journalist, and presidential speechwriter. He was perhaps best known as a long-time syndicated political columnist for the New York Times and the ... Wikipedia
1929-2009
William Lewis Safire was an American author, columnist, journalist, and presidential speechwriter. He was perhaps best known as a long-time syndicated political columnist for the New York Times and the ... Wikipedia
讀奇境奇字：lallygag和筆記
人生有些時候，所讀的書特別有味道。台灣很早就有 CONFESSIONS OF AN ADVERTISING MAN by David Ogilvy 的翻譯本（晨鐘出版社？），不過我可能沒讀過。
80 年代中期，有一回從美國回來的途中，選讀的是 Ogilvy on Advertising by David Ogilvy 。印刷精美，文字和故事都迷人。那時，我的專業與他的行業隔如山，唯一相疊的，只是每一行業都相同的企業目的：「服務顧客」。不過，我想他得故事精採得 多，而我對於他們迷戀big idea和文字，一定很羨慕。
再幾年，《廣告大師奧格威—未公諸於世的選集》（The Unpublished David Ogilvy by Joel Raphaelson, David Ogilvy）莊淑芬譯，台北：天下文化出版社，初版：1987/97 近兩萬本。這書，在我去年讀評《奧格威自傳》（David Ogilvy : An Autobiagraphy）
（麥慧芬譯，台北：商周，1997）時才取出，昨天才讀它。
奧 格威是奇人，有許多奇遇。這種人的自傳，有許多文化上的東西須要注解，《奧格威自傳》的編者在「最喜歡的食譜」加些注，有有幫助。其實最需要加注的，倒是 之前的「最喜歡的字彙：清單上的字讓我驚喜…..abecedary/字母；akimbo/手插腰……」（ pp. 231-33）
這章之名 A Forest Full of Surprises，翻譯成「歡樂林」，似乎有點奇怪。除了記朋友，還有Favourite Words, RECIPES. Customers.
這位夢想受勳變成 Sir David的 Favourite Words，我們當然可能一字都認不得。昨天我研究「.abecedary/字母」，發現《廣告大師奧格威—未公諸於世的選集》第50頁有解。
今天的運氣也不差：
由rl每日一字 flaneur（閒逛的）想到 lallygag，沒想到日文解釋中有一義為" 頰之愛撫"（ 頬を愛撫する）。
'lallygag' is one of preferered word of David Oglivy.
But some one translate it into. 閒逛的—hc錯，原譯「游手好閒」。
問他意見Please advise what you know about lallygag.【 rl 2004-08-17 09:45:34
因為趕稿暫時無暇細思量，此字為動詞，例中譯作形容詞應屬不宜，至於漢譯，則兩者皆對，也就是說，它可以用來表示無所事事或縱慾方面的動作。 】
。
hc 查The American Heritage® Dictionary of the English Language, Fourth Edition和Yahoo ，都說它與flaneur意思近似：To waste time by puttering aimlessly; dawdle. ETYMOLOGY: Origin unknown. 【Dawdle字義： 1.To take more time than necessary: dawdled through breakfast.
2. To move aimlessly or lackadaisically: dawdling on the way to work.】....
lollygag/lallygag, abecedary, akimbo, flaneur
- 作者： [美]大衛‧奧格威
- 原文作者：David Ogilvy
- 譯者：林樺
- 出版社：中信出版社
- 出版日期：2010/07/01
- 語言：簡體中文
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