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British Publisher Buys Mental Floss
Magazine publisher Felix Dennis is betting now on another long shot: a magazine and books for trivia addicts billed as cocktail party cheat sheets.
BY RUSSELL ADAMS
A decade after he flouted publishing's grim economic realities and launched a weekly news magazine in the U.S., British-born magazine publisher Felix Dennis is betting on another long-shot.
The 63-year-old Mr. Dennis has agreed to buy Mental Floss, a bimonthly magazine started in 2000 by Duke University students obsessed with trivia. Since its launch, Mental Floss has built an audience of over 100,000 who not only devour the magazine but also buy Mental Floss books, board games and T-shirts bearing slogans submitted by readers like "Thomas Aquinas: The original deep fat friar."